Example dashboard

Marketing campaigns

An interactive example dashboard built from a campaign export: spend, impressions, clicks and conversions across every campaign, channel and audience. Open it without an account and check how each number was calculated.

Built from marketing-campaigns.csv (9 columns: date, campaign, channel, audience, spend, impressions, clicks, conversions, active). Every number shows how it was calculated.

• Total spend, clicks and conversions, with cost per conversion derived from the spend and conversions columns.
• Spend and conversions by channel and by campaign, so an expensive channel cannot hide inside an average.
• Click-through and conversion rates from impressions, clicks and conversions.